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TABLE OF CONTENTS 

CHARACTER  TRAITS 
Optimistic Positive Governing Words
Contrasting Words
IMMEASURABLE HARMFUL WORDS

 

CHARACTER   TRAITS

BAD GOOD BETTER
Anger Patience Gladness
Cruel Stoic/indifferent Kindness
Lazy Nonchalant Ambitious
Shout Talk Soft spoken
Misbehave Behave Goodness
False  (Lie) Truth Absolute truth
Lack Adequate Abundance
Poor Modest Rich
Haughty Equanimious Humble
Defiled Neutral Pure
Incompetent Competent Genius
Clumsy Adroit Talented
Stupid   Intelligent
Dumb   Smart
Silly Mature Serious
 


Optimistic Positive Governing Words

   Use the list below to help define your
campaign and your vision of public
service. These words can help give
extra power to your message. In addition, these words help develop the positive side of the contrast you should create
with your opponent, giving your community something to vote for!
  • active(ly)
  • activist
  • building
  • candid(ly)
  • care(ing)
  • challenge
  • change
  • children
  • choice/choose
  • citizen
  • commitment
  • common sense
  • compete
  • confident
  • conflict
  • control
  • courage
  • crusade
  • debate
  • dream
  • duty
  • eliminate good-time in prison
  • empower(ment)
  • fair
  • family
  • freedom
  • hard work
  • help
  • humane
  • incentive
  • initiative
  • lead
  • learn
  • legacy
  • liberty
  • light
  • listen
  • mobilize
  • moral
  • movement
  • opportunity
  • passionate
  • peace
  • pioneer
  • precious
  • premise
  • preserve
  • principle(d)
  • pristine
  • pro- (issue): flag,
    children, environment,
    reform
  • prosperity
  • protect
  • proud/pride
  • provide
  • reform
  • rights
  • share
  • strength
  • success
  • tough
  • truth
  • unique
  • vision
  • we/us/our

 

 

Contrasting Words

Often we search hard for words to define our opponents.Sometimes we are hesitant to use contrast. Remember that creating a difference helps you. These are powerful words that can create a clear and easily understood contrast. Apply these to the opponent, their record,
proposals and their party.
  • abuse of power
  • anti- (issue): flag,
    family, child, jobs
  • betray
  • bizarre
  • bosses
  • bureaucracy
  • cheat
  • coercion
  • "compassion" is not enough
  • collapse(ing)
  • consequences
  • corrupt
  • corruption
  • criminal rights
  • crisis
  • cynicism
  • decay
  • deeper
  • destroy
  • destructive
  • devour
  • disgrace
  • endanger
  • excuses
  • failure (fail)
  • greed
  • hypocrisy
  • ideological
  • impose
  • incompetent
  • insecure
  • insensitive
  • intolerant
  • liberal
  • lie
  • limit(s)
  • machine
  • mandate(s)
  • obsolete
  • pathetic
  • patronage
  • permissive attitude
  • pessimistic
  • punish (poor ...)
  • radical
  • red tape
  • self-serving
  • selfish
  • sensationalists
  • shallow
  • shame
  • sick
  • spend(ing)
  • stagnation
  • status quo
  • steal
  • taxes
  • they/them
  • threaten
  • traitors
  • unionized
  • urgent (cy)
  • waste
  • welfare